ARfm is committed to protecting and respecting your privacy - this is our PRIVACY STATEMENT.
It is the intention of this privacy statement to explain to you the information practices of ARfm in relation to the information we collect about you and other users.
For the purposes of the GDPR (European Union General Data Protection Regulations) the data controller is:
151 Longmoor Road
Please read this Statement carefully as this sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
This privacy statement was last updated on 24 May 2018
Who are we?
ARfm.co.uk ("The Website") is the online presence of ARfm ('ARfm', "The Station", "we", "us"), an internet based Rock radio station broadcasting to the world 24/7
The Station is owned by Tom Reps, whose business address is
151 Longmoor Road
The Station is run by Steve Price on behalf of ARfm
In addition the Website covers a wider range of activities, such as news items, live reviews and a forum (the "Website Service").
Purpose for processing your data
Under the EU's General Data Protection Regulation (GDPR) personal data is defined as:
"any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".
- Personal identification information
We may collect personal identification information from you in a variety of ways, including, but not limited to, when Users visit our Website, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Website. Users may visit our Website anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Website related activities.
- Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Website. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Website, such as the operating system and the Internet service providers' utilised and other similar information.
Information about controlling cookies can be found here:
How we use collected information
Arfm may collect and use Users personal information for the following purposes:
- To provide the Website for your use
- To run a promotion, contest, survey or other Website feature
- To send Users information they agreed to receive about topics we think will be of interest to them.
- To send periodic emails
We may use the email address to respond to their inquiries, questions, and/or other requests.
Why does ARfm need to collect and store personal data?
In order for us to provide you with the information and services that you have requested we need to collect personal data for correspondence purposes and/or service provision. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
How will ARfm use the personal data it collects about me?
ARfm will process (collect, store and use) the information you provide in a manner compatible with the EU's General Data Protection Regulation (GDPR). We will hold your personal information on our systems for as long as it is necessary for the relevant activity, or as long as set out in any relevant contract you hold with ARfm. ARfm is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.
Under what circumstances will ARfm contact me?
Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.
Why we are processing your data?
We need to process your data to finalise the terms of a contract where you, the data subject, is a party. ARfm processes data without consent in order to fulfil contractual obligations.
Who are we sharing your data with?
We may pass your personal data on to third-party service providers contracted to ARfm in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfill the service they provide on your behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with our procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.
If we transfer personal data to a third party or outside the EU we will ensure the recipient has provided the appropriate safeguards and on condition that enforceable data subject rights and effective legal remedies for you the data subject are available.
Data Subjects Rights
ARfm will facilitate your (the data subject's) rights in line with our data protection policy. You have the right of access to the personal data held about you by us by sending a signed written request to:
The Data Protection Officer
151 Longmoor Road
To ensure that ARfm satisfies itself about the identity of the person making the request so it does not disclose your personal data to a party who is not entitled to it under the EU's General Data Protection Regulation, the person making the request will need to provide ARfm with their name, address, date of birth and any policy IDs/numbers that they have along with a copy of their photo identification.
You also have the right to require us to correct any inaccuracies in the information we hold about you by sending us a written request.
At any point while we are in possession of or are processing your personal data, you, the data subject, have the following rights:
Right of access: you have the right to request a copy of the information that we hold about you.
Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
Right to be forgotten: in certain circumstances you can ask for the data we hold about you to be erased from our records.
Right to restriction of processing: where certain conditions apply to have a right to restrict the processing.
Right of portability: you have the right to have the data we hold about you transferred to another organisation.
Right to object: you have the right to object to certain types of processing such as direct marketing.
Right to object to automated processing, including profiling: you also have the right to be subject to the legal effects of automated processing or profiling.
Right to judicial review: in the event that Rocktopia refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in below.
All of the above requests will be forwarded on should there be a third party involved as we have indicated in the processing of your personal data.
Questions Regarding the Privacy Statement and Conditions of Use
Sale of Business
Links to other websites
Use of Google Analytics with anonymization
Our Website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google". Google Analytics employs so-called "cookies", text files that are stored to your computer in order to facilitate an analysis of your use of the site.The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google's location in the US and stored there.
We use Google Analytics with an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymises your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area.Google will use this information to evaluate your usage of our site, to compile reports on website activity for us, and to provide other services related to website- and internet usage.
Google may also transfer this information to third parties if this is required by law or to the extent this personal Data is processed by third parties on Google´s behalf.Google states that it will in never associate your IP address with other data held by Google.
You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
Google also offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use. For more information about the disabling option provided by Google, and how to enable this option, please visit
Use of Google+ recommendation components
Our Website employs the "+1"-buttom from Google+ belonging to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google". Each time our website receives an access request equipped with a "+1" component, the component prompts your browser to download an image of this component from Google. Through this process, Google is informed precisely which page of our website is being visited.
As specified by Google, your visit undergoes additional analysis in the event you are not logged into your Google account. If you access our site while logged into Google and press the "+1" button, Google can collect information about your Google account, websites you recommend as well as your IP address, along with other browser-related information. This allows your "+1" recommendation to be stored and publicized. Your Google "+1" recommendation can then appear as a reference in other Google services, such as search results, your Google account or other places, such as on websites and ads in the internet, , together with your account name and, if applicable, a picture you provided to Google. Furthermore, Google can link your visit to our site with data stored by Google. Google also records this information for the purpose of further improving Google services. If you wish to minimize the collection of information by Google as previously described, you must log out of your Google account before visiting our website.
You can access Google's data protection policies relating to the "+1" button together with all relevant information on the collection, transfer and use of data by Google, your rights in this regard as well as your profile settings options at the following link:
Use of Facebook components
Our Website employs components provided by facebook.com. Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
Each time our website receives an access request equipped with a Facebook component, the component prompts your browser to download an image of this Facebook component. Through this process, Facebook is informed precisely which page of our website is being visited.
When you access our site while logged into Facebook, Facebook uses information gathered by this component to identify the precise page you are viewing and associates this information to your personal account on Facebook. Whenever you click on the "Like" button, for example, or enter a comment, this information is transmitted to your personal account on Facebook and stored there. In addition, Facebook is informed of your visit to our website. This occurs regardless of whether you click on a component or not.
If you wish to prevent the transfer to and storage of data by Facebook about you and your interaction with our website, you must first log out of Facebook before visiting our website. The data protection policies of Facebook provide additional information, in particular about the collection and use of data by Facebook, your rights in this regard as well as the options available to you for protecting your privacy:
You can find an overview of Facebook plugins at https://developers.facebook.com/docs/plugins/
Use of Twitter recommendation components
Our Website employs components provided by Twitter. Twitter is a service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.
You may change your data privacy settings in your account settings, at
Use of YouTube components with enhanced data protection mode
On our Website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA.
To this end, we use the " - enhanced data protection mode - " option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser.
According to the information provided by YouTube, in " - enhanced data protection mode -", data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website.
Further information about data protection by YouTube is provided by Google under the following link:
Use of Vimeo components
We use Vimeo components on our site. Vimeo is a service of Vimeo LCC, 555 West 18th Street, New York, New York 10011, USA. Whenever you visit our website, which is equipped with such a component, this component causes the browser you are using to download a corresponding display of the Vimeo component. When you visit our site and are at the same time logged into Vimeo, Vimeo recognizes by means of the information collected by the component, which specific page you are visiting and assigns this information to your personal account at Vimeo. If, for example, you click on the "Play" button or make comments, this information will be conveyed to your personal user account at Vimeo and stored there. In addition, the information that you have visited our site will be passed on to Vimeo. This is done regardless of whether you click on the component/comment or not.
Use of SoundCloud Plugins
We present audio material on our website using the services provided by SoundCloud. SoundCloud is operated by SoundCloud Ltd. with headquarters at 33 St. James Square, London SW1Y 4JS, UK.
We use SoundCloud plugins on some of our webpages. When you visit a page which contains such plugins, for example a news article featuring a music track, a connection is established with the SoundCloud servers and the plugin is shown. This provides the SoundCloud server with information about the pages you have visited on our website. If you are logged onto SoundCloud as a member, then SoundCloud may automatically assign this information to your personal user account. When you activate the plugin (e.g. by clicking the start button of an audio file), the corresponding information is also assigned to your user account. You can prevent the automatic assignment of this information by logging out of your SoundCloud account and deleting its respective cookies before logging onto our website.
For more information about data processing and SoundCloud's privacy policies, please visit
Use of Google Web Fonts
For the homogenous display of fonts, this website uses so-called web fonts that are provided by Google. On retrieving a website your browser downloads the necessary web fonts to your browser cache in order to correctly display texts and fonts. If your browser does not support web fonts, your computer uses a standard font. For further information, please see
Security and confidentiality
Your Personal Data is held on secure servers. The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will take all reasonable steps (including appropriate technical and organisational measures) to protect your Personal Data.
If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
How do I contact you for complaints or data access requests?
You can also enquire about what data we hold as is outlined above in this policy. To do so, you will have to provide 2 forms of identification as per the guidelines above, accompanied by a covering letter and mail it to:
151 Longmoor Road
You also have the right to take your complaint to the Information Commissioner by using the contact details below:
Information Commissioner's Office
Water Lane Wilmslow
Telephone: (+44) (0)303 123 1113.